Pricing Your Property Strategically

Matt Lathrop has a strong understanding of the Central Oregon real estate market. He will provide you with a Comprehensive Market Analysis of your home to help determine a competitive price range. Proper pricing encourages Brokers to show your property, serious buyers to make serious offers, and appraisals at purchase price.

Your Property Will Have Competition

• Buyers quickly become knowledgeable of properties in their price range. Your property will be competing with all other properties in its price range. An unreasonable asking price will encourage buyers to preview and make offers on other properties.
• To obtain maximum market exposure, it is imperative to be competitive in price, accessibility and condition with similar properties that are selling in your area.

Getting Your Price or Getting it Sold?

• Properly priced properties invite more offers. Many buyers are not comfortable making a significantly low offer.
  
• It’s very difficult to obtain a reasonable offer on an overpriced property. A buyer may feel that they can be as unreasonable in their offer as the seller is in their asking price. Unreasonably priced properties encourage unreasonably low offers, if any offer at all.

Ability & Financing

• Serious buyers look for properties in the price range determined by their financial ability.
  
• Typically, your property will need to appraise at or above the purchase price. Low appraisals create problems for the seller. Often the buyer will want to discount the purchase price to match the appraisal or they may elect to terminate the transaction.
  
  

Best Chance for Success

• Your property will receive the maximum exposure to other Brokers and potential buyers within the first 30 days on the market. The strategy to overprice a home to “see what happens” often costs sellers valuable time and money. Captivating the interests of qualified buyers at the onset of marketing your property is paramount.
  
• If you are willing to adjust your price when you receive an offer, why not adjust the price upon listing to attract as many serious buyers as possible?
  
• Buyers often will give a property one chance. Buyers may have a negative image of overpriced properties. Even after a price reduction the buyers may not consider it again. And often they have already moved on to other opportunities.
  

How is the Asking Price of My Property Determined?

• Start with a Comprehensive Market Analysis of your property. It will include properties that have similar features, size, age and location to your property. By utilizing recent sold, pending, expired, and active listings, a determination of your competition and a range for current market value of your property can be obtained.
  

Let’s Get Your Property Sold!

• In today’s real estate market, a strategically priced property will still require marketing by a real estate professional with expertise, strong performance and determination to reach qualified buyers. Focus Realty uses leading edge technology to market and promote your property. A complete marketing plan will be put into place within hours of listing your property. Our Strategic Marketing Plan gives a detailed explanation of Focus Realty’s aggressive and effective marketing techniques.